When shopping for custom window treatments you will be faced with the decision of whether you want to purchase from a big box store or from an independent retail dealer. The big box channel is much, much different than the dealer channel. As such, your expectations should be different. What should your expectations be for the big box channel? In short, you should expect a lower quality product that is not necessarily intended to be the perfect solution to your custom window coverings needs. Below we explain exactly why this is so.